Challenge: Design a chocolate companies identity, products, and packaging to appeal to a demographic of choice, based on a random name given.
Solution: I was given the name Mon Ami Chocolat, which is french for My Friend Chocolate. I started thinking about the type of person who would have chocolate as their friend. I think this person would be a woman, single, horrible luck with relationships. She would be 25-40, a job, but no high-end education. She would probably hang out in bookstores, read a lot of romance novels, and have pet cats. This person is into comfort and doesn’t socialize much. I would think that their dream would be to live in a french romance fantasy, gorgeous and feminine. So I based my company and product design off of that description, going with a french theme. I made the product kind of dreamy and decadent like, but not so much that it didn’t seem unattainable to this shy woman. The logo is very rococo inspired, but includes a cat as a representation of the “friend”.
Challenge: Re-Design wine labels for an assigned winery to appeal to the 21-30 age group of new wine drinkers.
Solution: My Winery was Waterbrook, their original designs were definitely not aimed at the youth market. I did some research and found that they started in 1984, and that they were proud of their heritage. I based the labels off of 80’s yearbook photo’s, since that era is popular with younger people. I chose bright, iconic 80’s colors so they would pop off the shelf, and coordinated the color of the wine with the color of the type. I used the lightning bolt to tie the front and the back together.