Challenge: Re-Design wine labels for an assigned winery to appeal to the 21-30 age group of new wine drinkers.
Solution: My Winery was Waterbrook, their original designs were definitely not aimed at the youth market. I did some research and found that they started in 1984, and that they were proud of their heritage. I based the labels off of 80’s yearbook photo’s, since that era is popular with younger people. I chose bright, iconic 80’s colors so they would pop off the shelf, and coordinated the color of the wine with the color of the type. I used the lightning bolt to tie the front and the back together.